How does a CRM work?
- Any business starts out with a foundation of great customer
relationships. You, the seller, connect with people who need your
product. Yet, as your company grows, these business connections grow
more sophisticated. It’s not just a transaction between the buyer
and seller. You start to manage a myriad of connections, across time,
within each company you do business with. You need to share information
across various teams within your own organization who are making contact
with the same customers. A CRM system can serve as a vital nerve center
to manage the many connections that happen in a growing business. How do
you translate the many streams of data coming in from sales, customer,
service, marketing, and social media monitoring into actionable business
information?
- A CRM gives everyone across the business, including sales, customer
service, marketing, and business development, a better way to manage the
customer relationships and interactions that drive success. With
visibility and easy access to customer data, such as contact
information, sales opportunities, service issues, and marketing
campaigns, a CRM system can give you a clear overview of your customers.
With an easy-to-use, customizable dashboard, you can see a 360-degree
view of the customer, all in one place.
How CRM Can Impact Your Growing Business
For small businesses, a CRM system may simply help
you put your data in the cloud, making it accessible in real time, across
any device. But as you grow, a CRM can quickly expand to include more
sophisticated features to help teams collaborate with colleagues and
customers, send customized emails, gather insights from social media
conversations, and get a holistic picture of your business health in real
time.
